Promoter automations

What it is

An automation is a rule that auto-sends a message to your client list members when a trigger condition is met. Set it up once; it runs forever in the background.

Think 'Mailchimp drip campaigns' but for nightlife clientele — birthday wishes, post-event thank-yous, win-back nudges to inactive members, tier-promotion celebrations.

Triggers we support

**Birthday** — fires on a member's MM-DD. We pull from each client's profile birthday.

**Anniversary** — fires on the anniversary of joining your list. Template gets a {years} variable so you can write 'Happy 3 years on the list'.

**Inactive (N days)** — fires when a member hasn't visited for N days. Configure N in the rule's trigger config.

**Post-event** — fires N hours after one of your events ends. Sends to everyone who attended.

**New member** — fires the moment someone joins your list. Useful for welcome flows.

**Tier upgrade** — fires when you promote a member to a new tier. Celebrate the move.

**New event** — fires when you publish a new event. Notify the right tier instantly.

**Spend milestone** — fires when a member crosses a spend threshold. Reward the loyalty.

Channels

Push notification — instant, free, requires the member to have the app installed.

SMS — most reliable, costs money per message (we pass through Twilio rates).

Email — best for longer messages and offers with images.

In-app — appears in the member's notification center; lighter than push.

Dedup + idempotency

We never send the same rule to the same recipient twice within 23 hours. So if your daily cron runs again, or you accidentally toggle a rule on/off, no one gets spammed.

Every send is recorded in an audit log. If something doesn't fire, we can tell you exactly why (recipient missing email/phone, dedup hit, channel failure).

Templates + variables

Custom messages support {ownerName} (your handle), {years} (for anniversaries), {eventTitle} (for post-event), and {s} (the plural-s helper).

Leave the message blank to fall back to a sane default per trigger — useful when you're just dipping a toe in.